Built in Estonia. Working worldwide.

A private circle for founders
navigating the decisions that actually matter.

For founders who are all in — not just dabbling. Direct access to Lauri and Sven, in your WhatsApp, for the decisions Google and ChatGPT can't make for you. Better decisions, faster — from two people who've actually been there.

Apply for a seat See what this is
What you get A monthly live call, a daily WhatsApp with direct answers, a sales specialist once a month, plus training and tax playbooks — built for founders, not employees.
Why these two Two founders who've built real businesses, made expensive mistakes, and learned from them — including learning that being early can be just as dangerous as being wrong.

"Why not just ask ChatGPT?" It can give you information. It can't give you judgment — context from someone who's actually made the call, with their own money on the line. That's the difference between knowing the theory and knowing what to actually do.

13
years in business — Lauri
20+
years in business — Sven, 15 in European transport, logistics & legal groundwork
21
logistics team under Sven's management
14
major European clients served
650
guests at a single defense industry summit, plus 30+ other delegations served
€27M+
combined revenue across our companies

Building alone gets expensive.

Not in money — in decisions. The 3am doubts. The calls you make with no one to check them against. You don't need more information. You need a better decision, faster — from two people who've already made the expensive mistakes so you don't have to. BuiltRaw is for founders at any stage — the ones about to take the leap, and the ones already somewhere between the first customer and the plateau.

Same worldview. Different paths.

Same principles. Different battlefields. Lauri learned by building from zero — testing ideas, sometimes discovering the market wasn't ready yet. Sven learned by operating across borders, managing people and complexity at scale. Different experiences, different blind spots — so when your decision matters, you're not getting just one perspective.

Lauri Ööpik, chef de cuisine, holding a knife
Founder · chef · martial artist

Lauri Ööpik

Builds companies and launches them — concepts, spaces, visions, some of it years ahead of what the market was ready to pay for. One of those businesses is one of Estonia's top kitchens: represented Estonia at the 2024 Culinary Olympics (silver and bronze), catered for the President of Estonia and official state receptions, and trained others in hospitality along the way.

A lifelong martial artist first — knew early he was built for more than working under someone else. Also a personal trainer, because he learned early that a sharp mind and a strong business need a body that can keep up. Food is one of the things he's built. It's not the only one.

Sven, cross-border business operator
Operator · 20+ years in business

Sven

Twenty-plus years building businesses — fifteen of them specifically in transport, running operations that moved goods across Europe daily. At his largest operation, managed a team of 21 drivers serving 14 major clients across the continent. Beyond transport, he's handled the legal and regulatory groundwork for different projects all over Europe — the paperwork and permissions most founders don't find out about until it's already a problem. Learned tax systems and border rules the hard way, with no course and no mentor. Knows exactly what it costs to walk the edge instead of taking the safe job.

For founders at every stage — from the first idea to the plateau.

E-commerce, logistics, a restaurant, a physical space — we help you find where to look, who to ask, how to find your first customers, and the actual problem you're solving. The one thing we don't teach is sales — a sales specialist joins the Circle for that, once a month.

Most people think about starting backwards.

They wait until they feel ready — more capital, more experience, more certainty. Three days after Lauri made a social media page — no kitchen, no money, no team — the first order came in: a thousand canapés. Zero prep. No place to even make them. He said yes anyway, and figured it out in real time. Action creates clarity, not the other way around.

— Lauri, on how BuiltRaw approaches starting

Being early can be just as dangerous as being wrong.

A few of the event concepts I built were years ahead of what the market wanted. The ideas weren't bad. The timing was — and that's one of the more expensive lessons in business, one most people don't learn until they've already spent the money finding out.

I don't just ask "can we build this?" anymore. I ask "is the market ready for it, right now?" That's a different question, and most founders only start asking it after their first expensive miss.

— Lauri, on how BuiltRaw approaches timing

Most people think about tax backwards.

They ask "how much do I owe?" — almost nobody asks "what am I actually entitled to?" Tax law isn't only what you hand over to the state; it's full of legal advantages built for entrepreneurs who understand how to use them. We don't teach shortcuts. We teach how to stop quietly overpaying out of fear.

— Sven, on how BuiltRaw approaches tax

Catering partner for a 650-guest defense industry summit — delegations from the UK, Qatar, Germany, the US, and more than 30 others praised the work, and organizers confirmed plans to return next year. We've been trusted with events at this level for five years running.
Clients range from large international organizations to local businesses of every size. Between us, our companies have generated more than €27 million in revenue.

Many founders pay more tax than they need to simply because they don't know what they're legally entitled to. One conversation about your specific setup often surfaces more in legal savings than a year of membership — but that depends on your business, not a promise we make blind.

One better hire. One sales call that doesn't fall apart. One tax decision that isn't a guess. One expansion you didn't rush into. A single better decision is usually worth more than a year of this — the membership just makes sure you get more than one.

Top 100 Businesses — Best Catering Services, Europe 2025, awarded to Royal Catering

BuiltRaw Circle

Most masterminds give you a room once a month. BuiltRaw gives you access when you actually need an answer — direct to Lauri and Sven, in a private WhatsApp between sessions, working through real problems instead of generic lectures. Capped at 20 founders, from two people whose companies have generated more than €27 million in revenue between them.

BuiltRaw Circle

  • Monthly live call — Lauri and Sven, helping members build their own businesses, plus one member in the hot seat each month
  • Private WhatsApp group — open 24/7, members discuss and ask questions; we personally check the group daily, most questions get a reply within 24 hours, from us — not a bot or assistant
  • Sales specialist — joins the Circle once a month for the one thing we don't teach ourselves
  • Discipline, under pressure — what years of martial arts taught Lauri about staying in motion when it's hard, nobody believes in you, and quitting would be easier — and how to actually use that in business and in life
  • Training and nutrition guidance — you can't hustle hard, think clearly, and build something real while running on junk food and no sleep; Lauri coaches on working out, eating right, and sleeping enough, because the business, the mind, and the body all run on the same system
  • European playbooks — not how to avoid tax, but how to legally use every advantage the system already gives entrepreneurs, plus cross-border logistics for anyone building beyond one country
  • Capped at 20 for the founding cohort — small enough that we actually know your business by name; price rises for the next intake
  • Cancel anytime — no long-term contract, no lock-in
$299/month
Not information — access to experience when a decision matters.
Apply for a seat

Need a second opinion?

Private Founder Session — €175 for 60 minutes, one-on-one with Lauri.

Bring a problem, an idea, a decision or a challenge you're stuck on. We'll work through it directly — from validation and pricing to positioning, customer acquisition, or whatever actually matters right now.

Come with a problem. Leave with clarity.

Book a Private Session →

Apply for a seat

The expensive decision is usually the one you don't realize is expensive yet — a hire, a partnership, a new market, a tax call, a pivot. This exists so you have the right people to talk to before you make it, not after. Three short questions. We review every application within 48 hours — this isn't a checkout, it's a fit check, both ways.

Most people wait until it's polished to show up. We build in public — wins, mistakes, and everything in between.